Vivriti Asset Management: Bridging India’s Mid-Market Credit Gap with Specialized Solutions
Delivered consistent returns across financial market and macroeconomic cycles establishing deep market expertise in fixed-income solutions
Bringing global capital to fuel growth story in India’s mid-market enterprise space
Going deep to lead
We enable financial access through specialised private credit solutions.
In 2019, a small, passionate group set out to challenge the status quo in Indian mid-markets. Our aim was clear: bring global capital to this vibrant yet underserved sector.
Relying on high standards of governance, due diligence, and firsthand intelligence, we went all in, visiting tier 2 cities, factories, and offices of growing companies overlooked by mainstream institutions.
With a strong base to spot opportunities, we launched debt Alternate Investment Funds (AIFs) that connected grassroots entrepreneurs and SMEs to institutional, private wealth, and offshore investors.
Our model delivered, returning capital and promised yields even through the pandemic. With satisfied investors, we scaled up, establishing our expertise in debt solutions.
Our model delivered, returning capital and promised yields even through the pandemic. With satisfied investors, we scaled up, establishing our expertise in debt solutions.
Today, Vivriti Asset Management bridges the gap for SMEs, unlocking credit access while helping investors achieve financial, social, and environmental impact. Aligned with the UN SDGs, our AIFs have raised over US$ 250 million across seven funds, with around US$ 200 million currently under management.
Backed by
"We are specialists. Everything we do, our product, our people, our technology stack, our engagement, our relationships, our distribution & presence… all of it is attuned to our customer segment."
- Vineet Sukumar, CEO
01
Focussed on private credit solutions
We are not spread thin across categories. Our focus gives us a much precise and nuanced understanding of risk, leading to the market beating performance of our funds.
02
Doing it ourselves
Nothing beats firsthand intelligence. You will find us in factories, workshops, and offices of growing, feasible companies, often in tier 2 or 3 cities. This reflects directly on the asset quality offered to investors.
03
Principles guide us
Integrity, governance and ethics are inherent to our operations.
04
Best investing minds
We're stocked up on intellectual firepower. The investment teams at Vivriti combine decades of expertise, with a disciplined approach, to deliver consistently, in all market climates.
VALUES
An Intention Driven Culture
Everything we are and everything we do is defined by a shared sense of values, a collective vision and an open, collaborative environment.
Integrity
Ethics guide every decision.
Transparency
Building trust through openness.
Client-Centricity
Investor interest comes first, in all that we do.
Passion
We're not doing a job, we are on a mission.
Work Ethic
Nothing substitutes rigour, sincerity and attention to detail.
Team Power
Diverse minds are richer and more effective.
PEOPLE
Expertise defines us. Our fund managers have rich experience in credit, finance and structured investments, delivering results with precision and innovation.
We're helmed by unique individuals, who combine business acumen and an entrepreneurial spirit with the desire to make a real difference.
Strong Governance: The Foundation of Our Journey
Ensuring Transparency, Accountability, and Stakeholder Protection
Building Trust Through Rigorous Oversight and Ethical Practices
GOVERNANCE
Even the most exciting journeys have guard rails
Strong governance practices form the foundation of our operations, ensuring transparency, stakeholder protection, and accountability.
Independent Oversight
Our oversight committee includes an independent Chairman, Director, and Members, ensuring objective decision-making and robust conflict management.
Narayan Ramachandran
Independent Chair on the Board
Namrata Kaul
Independent Chairman
Kalpesh Gada
Independent Member of the Investment Committee
Communication & Transparency
We prioritize timely information sharing, particularly around potential conflicts, to uphold credibility and trust.
Conflict of Interest Management
Board-approved policies guide our interactions with group companies and related entities, ensuring client-first, independent decision-making.
Clear-Cut Policies
Our governance framework encourages trust and accountability at all levels, protecting employees who raise concerns.
We align with the best to stay steadfast to our vision.
DEI
With strong representation of women across all levels, we continue to advance balanced leadership, inclusive decision-making, and employee well-being.
These principles have enabled us to build trust-based relationships with stakeholders and contribute meaningfully to India's credit growth.
| Category | Percentage |
|---|---|
| Overall workforce | 37% |
| Managerial positions | 45% |
| Leadership roles | 29% |
| Board positions | 14% |
